Monetize Auction through PAAPI

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Here we see a young advertising executive learning how to monetize his inventory. - iSac, Gemini, October 21, 2024.

Run a Monetize Auction with Invest Demand

Here we replicate the process a consumer would go through visiting sites of our clients, joining IGs and seeing ads they love so very much because of the additional intelligence Confidential Computing allows us.

This will result in the display of ads previously set up by a handsome and sophisticated ad manager, that should hopefully result in a rotation of creatives that target data only available through the Protected Auction.

Jump to test steps

Test Setup

Auction and Bidding Objects

We have three websites: Sports Advertiser, Literature Advertiser, and News Publisher. The advertisers manage their buys through Invest and the Publisher manages their inventory through Monetize. Magically they are all managed under 958, because all expenditure is refunded, hard to beat free.

We have both a tag (32792648) and two line items (26869092, ) set up under 958. The line items, as well as a Universal Pixel (4f00692b-64b4-4e10-8285-c275b3e85cb7) are set up under advertiser (3304854). The UP has two audiences, Sports Lovers (38690215) and Literature Lovers (38690214) that are targeted by LI 26869092 and x respectively.

The Sports Lovers audience will be triggered on any PageView UP 4f00692b-64b4-4e10-8285-c275b3e85cb7 on it AND domain containing pst-advertiser-sports; similarly, the Literature Lovers will do the same but for any domain containing pst-advertiser-literature. These happen to match what we'll see when we visit our Sports Advertiser at pst-advertiser-sports.com, and for the Literature Advertiser at pst-advertiser-literature.com.

The tag is currently used on the highly trafficked US News Section of News Publisher.

Consumer Setup

We will:

  1. First we clear any user data that a previous test may have created, including:
    • IGs for ib.adnxs.com
    • Cookies and PANIDsfix this
  2. We visit the advertiser site where a PANID should be minted and used for joining an IG.
  3. We visit the publisher site where we should see an auction run and be bid on by the IG from step 2.
  4. Given there should be no other demand for this inventory, and the line item targetting it is targeting a segment attached only to the PANID, the protected auction should win.

Invest Object Setup

Test

First, you can set the test to either clear or maintain existing cookies:

Will try to CHIP clearing done soon.
  1. Test Setup: First click here to clear relevant user data, including IGs joined and, if configured, cookies, with owner ib.adnxs.com on relevant sites for this test.
  2. Join Sports Fans Audience: next we visit the Sports Advertisers landing page where UP loads and joins one audience with segment 38690215.
  3. Join Literature Lovers Audience: now we visit the Literature Landing Page, where UP has been told to attach 38690214 to your ID.
  4. News Page Auction: Finally we visit the US News Home Page of our publisher where an auction will be run. We should expect to see both IGs loaded, and then to